A wide variety of experience has enabled us to gather advertising ideas and marketing techniques from many business sectors. Many have translated well from industry to industry, and we’re constantly on the search for new ideas to help our small business clients become more successful.

» Client Stories: 
    Healthcare Marketing, Industrial Computers, Furniture Retailer

» Partial List of Clients

» Portfolio Samples

CLIENT STORY: Healthcare

» The Situation

A chiropractor decided to locate her practice in a small town. Although she had no contacts in the area, she decided that this town would be a good place to live and start a new practice. We helped her build her practice from scratch.

First a marketing positioning theme was developed based on her unique competitive advantage. Then a consistent campaign of newspaper advertising, business canvassing, yellow page advertising and a regular schedule of speaking engagements were begun.

» The Result

Our client’s practice has grown into the largest in the region, employing four additional doctors and a staff of more than thirty. Now she spends her time with a select group of patients, enjoying her family, hosting a television healthcare show, managing additional business interests and taking frequent international vacations with family and friends.

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CLIENT STORY: Industrial computers

» The Situation

An industrial computer manufacturer felt they were not getting enough results from their in-house marketing efforts. Their request was, “Help us increase our advertising results and improve our public relations with the trade press until we grow to the point of staffing our own marketing department.”

After a review of their circumstances, we discovered that most of their competition offered a lower quality product and poor technical service. Our client offered a better product and better service – but at a higher cost.

First we defined product positioning that emphasized the importance of dependability and began a trade advertising campaign to make their product synonymous with that attribute. Editors of key publications were contacted regularly and new collateral materials were also developed.

» The Result

Our client received more than four times the recognition in the trade press and was awarded Product of the Year in a leading trade publication two years in a row. A key editor became outspoken in his endorsement of our client’s products. Sales grew substantially. Soon our client increased their staff, expanded their facilities, and was able to achieve their goal of hiring an in-house marketing staff.

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CLIENT STORY: Furniture retailer

» The situation

A small furniture retailer was suffering from sagging sales due to competition from national chains and a store location with unfavorable parking.

After discussions with the owners, we decided to reposition them as an interior design store rather than a furniture store. We used the theme, “Beautiful rooms begin with a plan” and began to offer free interior design services. The store also held regular design seminars for their customers at the store. A campaign of outdoor advertising and direct mail directed to affluent households was also initiated.

» The result

The store became the largest interior design service in the area and avoided competition with major furniture chains on low-end, price-point merchandise. Profit levels remained high.

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This is a partial list of the companies we’ve served.

American Drew (furniture)

Alpharma (avian pharmaceuticals)

Belk Lindsey (department stores)

Belt Corporation (industrial belts)

Brenau University

Centra Furniture (retail furniture)

Cellular One (cellular phone services)

Case Design & Remodeling (home improvement)

Dickson Elberton Mills (awning and outdoor fabrics)

Eastlake Square (regional mall)

Egerton & Moore (men’s clothing)

Fieldale Farms (poultry)

Flexsteel Corporation (upholstered furniture)

Gainesville College

Gainesville-Hall Convention & Visitors Bureau

Georgia Perimeter College

Georgia State Parks & Historic Sites

GTE (telephone equipment)

Harrison’s Furniture (furniture and interior design)

Home Federal Savings & Loan

HomeTrust Bank

Iveys (department stores)

Kanes Drexel Heritage (retail furniture)

Kemps (interior design)

Lanier Park Hospital (healthcare)

Market Timers (financial services)

Mallinkrodt Veterinary (poultry vaccines)

Mersman Waldron (furniture)

Montgomery Roberts (department stores)

Murphy Cap & Gown (choir and judicial robes)

Norton Construction Products (masonry and concrete saws)

Nunn’s (home furnishings)

Penhall Diamond Products (concrete cutting products)

Pinellas Square (shopping mall)

Richardson Brothers (furniture)

Sam Short Line (excursion railroad)

Stanley Furniture (furniture)

Sterwin Laboratories (poultry)

T C Baycor (fabrics)

Tampa Bay Center (shopping mall)

Thomasville Furniture (furniture and interior design)

Today’s Woman (women’s clothing)

Trenton Processors (industrial computers)

Trust Company Bank

Walker & Associates (accountants)

Watkins Chiropractic (chiropractic care)

Wayne Farms (poultry)

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This list of clients has given us a wide range of experience, and we’ve learned that sound marketing principles are effective for all types of companies – no matter what product or service is offered. If you’d like to read some ideas that may be helpful to your company, just click on the link below.

» Click here for Free Marketing Ideas you can apply to your business.

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